OTT Targeting: Reaching the Right Audience on Streaming Devices
The rise of over-the-top (OTT) streaming platforms has transformed advertising, offering brands unprecedented opportunities to engage viewers on devices like smart TVs, smartphones, and streaming sticks. In 2025, with platforms like Roku, Hulu, and Peacock collectively reaching hundreds of millions of users, the ability to deliver precise, relevant ads is a game-changer. OTT targeting, the … Read more